RESEARCH
Kan, Christina, Donald R. Lichtenstein, Susan Jung Grant and Chris Janiszewski (2014), "Strengthening the Influence of Advertised Reference Prices Through Information Priming," Journal of Consumer Research, 40 (April), 1078-1096. Also featured in Journal of Consumer Research Curations: Behavioral Pricing (Winter 2017/2018).
Fernbach, Philip M., Christina Kan, and John G. Lynch, Jr. (2015), "Squeezed: Coping with Constraint Through Efficiency and Prioritization," Journal of Consumer Research, 41 (February), 1204-1227. Co-winner Journal of Consumer Research 2018 Best Article Award.
McGraw, A. Peter, Caleb Warren, and Christina Kan (2015), "Humorous Complaining," Journal of Consumer Research, 41 (February), 1153-1171. (Lead article)
Choe, Yuna, and Christina Kan (2021), “Budget Depreciation: When Budgeting Early Increases Spending,” Journal of Consumer Research, 47 (April), 937-958.
Lynch, John G., Jr., Philip M. Fernbach, and Christina Kan (2023), “Auditing the Value of Empirical Audits,” Proceedings of the National Academy of Sciences
Choe, Yuna, Christina Kan and Evan Polman, “Divergent Effects of Budgeting for Gift- and Personal-Purchases,” forthcoming, Journal of Consumer Research.
Kan, Christina, Yan (Lucy) Liu, Donald R. Lichtenstein, and Chris Janiszewski, “The Negative and Positive Consequences of Placing Nonpromoted Products Next to Promoted Products,” forthcoming, Journal of Marketing.